UX Design | Final Compilation
25.09.2025 - xx.xx.2025 Week 01 - Week 14
For the task on this week, each group need to conduct interview with total of 5 people with maximum time is 20 minutes.
After that I started to analyze the good and the bad ux element from the user journey. There were quite many disadvantage side rather than the good side which we can conclude the website still need to enhance their experiences by improving some aspects.
FINAL OUTCOME EXERCISES : DESIGN AUDIT
After consulting with Mr Sylvain, we select the Topic 1 : Smart Grocery List because he find the topic was interesting. We agree to continue this topic and dive into a deep research for this topic. Wee Lun did a research on Lotus App Journey that have unique features and I research about Jaya Grocer Trolley as references.
Before week 2 started, I made the canva slides to place the final result about the project topic, issue and goals.
This time we did the contextual research about Jaya Grocer and finalized the project topic with the problem, goals and target audience we pursuing on. Jessie did the project topic, problem statement and goals while weelun focused on Jaya Grocer research along with demographics and target audiences. I revised some word and arrange the board.
After showing our progress to mr Sylvain, he said overall it was fine and told us to trying out creating user journey first and all of us can try the smart trolley from Jaya Grocer as a part of user journey.
We compiled all photos and insert some of it into user journey map.
In class activity, we now were focused on user interview. Our task is to create a research plan document including our interview questions. Each group need to find 5 people to do the interview with similar background - focused on 1 audience category. Our group designed the interview question together and from the feedback given, we need to revise some of the questions.
l took a contribution to revise some of the interview questions, this is what I made :
Wee Lun and Jessie then arrange / sort the affinity based on some point. After discussing, we decide to go with Wee Lun affinity and I help to group it into some big class.
And then we have a discussion on 29/10/2025 to do the How Might We and Finished the user journey map about the smart trolley that we did in week 3.
Tracy Angeline Tio / 0362222 / Bachelor of Design ( Honors ) in Creative Media
UX Design / Taylor's University
FINAL COMPILATION
TABLE OF CONTENTS
LECTURES
WEEK 1
On this week, Mr. Sylvain introduced the module outline for UX Design Courses. There were individual and group project for the outcomes. He showed us example from previous student works which is about commuting experiences to go to Taylors University.
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| Fig 1.1 Lectures Documentation Week 01 25/09/2025 |
After that, we were instructed to form a group consist of 3-5 people. I was grouped with Jessie and Wee Lun. We proposed a topic and discussed it together to get a final chosen from Mr. Sylvain.
WEEK 2
This time we were explained about the Good vs Bad UX Design. Mr Sylvain showed us the example, scenario and later he gave us an exercises about Design Audit Report.
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| Fig 1.2 Lectures Documentation Week 02 02/10/2025 |
The Good Characteristic of UX Design consist of :
- Usable : The design, structure, and motive of the product are clear to the user
- Equitable : Delivers a high-quality user experience to all its users regardless of their age, gender identity, race or ability
- Enjoyable : Make the user happy
- Useful : Solve a User Problem
Good Design is actually a lot harder to notice rather than poor design. Design, good and bad, is prevalent all around us. One might think that good design is based on a personal preference. However, most “poor” designs are often called so because they don’t reflect the user’s needs.
WEEK 3
This week, we learned about user interview. At the end we were instructed to creating the project plan document to test our understanding. Research Methods consist of 4 different things which are Qualitative, Behavioral, Attitudinal and Quantitative. And then, before we finalize the interview question, its better if we tested it with another people and see how the flow works.
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| Fig 1.3 Lectures Documentation Week 03 09/10/2025 |
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| Fig 1.4 Research Plan and Interview Requirements Week 03 09/10/2025 |
WEEK 4
No class on this week since the lecturer were down on flu.
WEEK 5
This time Mr. Sylvain explained about affinity mapping. Affinity Mapping is a research method designed to reveal themes and insights from large sets of qualitative data.
What we need to do with the data?
- Even it out : Scatter the sources on the same level, chunks of one info each if possible.
- Spread it : Give space to each bit, use surface and horizontal layout to see the big picture.
- Find Patterns : See what data can link with each other and how they are similar or underlying needs.
- Find Outliers : Find the data points that don't match any other too.
After we finished the lectures, we have a group activity to do the affinity mapping sample and how might we exercises. First exercises we need to sort card based on the category and give it the name while the second one we need to think about HMW sentences of the scenario.
The activity can be seen here (Available in our Figjam).
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| Fig 1.5 Class Activity Week 05 23/10/2025 |
WEEK 6
Mr. Sylvain explained about Stakeholder map and User Persona. Stakeholder map were divided into 2 categories which are inside and outside. We were given a scenario and our task is to determine the inside and outside, along with primary, secondary and tertiary stakeholders.
The second activity is about user persona, we need to at least come up with 2 personas along with the scenario. This is the result for week 6 activity.
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| Fig 1.6 Class Activity Week 06 30/10/2025 |
As for our project, we need to decide which one we would be like in Jaya Grocer / Service provider side or in Customer sides.
Meanwhile, Personas are tools to create empathy. Later then, he reviewed some of our works from last week and explaining how to do the affinity mapping.
WEEK 7
This time we were explained about user journey map. User journey map is a visual framework that helps you understand and visualize a user's experience with a product or service from their perspective.
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| Fig 1.7 Class Documentation Week 07 06/11/2025 |
We ended up the lecture session with class activities to do the user journey map for the persona we did yesterday. This is our activity result. We then presented it in front of class.
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| Fig 1.8 User Journey Map Exercises Week 07 06/11/2025 |
WEEK 8
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WEEK 9
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WEEK 10
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WEEK 11
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WEEK 12
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WEEK 13
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WEEK 14
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INSTRUCTIONS
MIB BOOKLET :
LECTURER BRIEF :
EXERCISES
Design Audit
On this task, we were required to choose a scenario case study where UX Design played a critical role in the success or failure of the product / service. We need to research the case study and identify the characteristics of good and bad UX design in the scenario.
Requirements :
- Create a Google Slides presentation with a minimum of 6 slides to present your findings.
- Slide Title : Include a title slide that introduces the case study and your analysis.
- Case Study Background: Provide an overview of the case study and the UX design aspects that were successful or unsuccessful.
- Characteristics of Good UX Design (1): List and explain the key characteristics of good UX design that were present in the case study.
- Characteristics of Bad UX Design (2): List and explain the key characteristics of bad UX design that were present in the case study.
- Conclusions: Summarize your findings and make recommendations for how the UX design could have been improved (if applicable).
- Content: The presentation should be clear, concise with a focus on communicating the key takeaways from the case study and your analysis.
Presentation on Next Week : Week 3, 5 mins each person.
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Work Progress
The first thing we need to do is to find the topic and it can be anything related in our life. I choose the Batam Government website as my case study because it related to my home country as I'm Batam people.
Through the website exploration, I created 1 scenario where the user trying to read an article / news from it. Then I making out the user journey map that have 5 phases. I include the image on the next slide.
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| Fig 3.1 User Journey Map Progress Week 03 08/10/2025 |
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| Fig 3.2 Work Progress Week 03 08/10/2025 |
FINAL OUTCOME EXERCISES : DESIGN AUDIT
Canva Link : HERE
Fig 3.3 Final Exercises : Design Audit Week 03 08/10/2025
GROUP PROJECT
Weekly Progress
On this task, we were required to come up with a problem / topic and do the research about the topic until we finally produce an app / solutions regarding on our problem statement.
Important Link for the Project :
- Figjam Board
- Final Presentation Slides
- Final Prototype Link
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Week 01 - Module Briefing & Group Arrangements
For the first week, Mr Sylvain explained the project briefing including the project arrangement timeline. He also showed on example from past student works so we know what we are going to make for the group project.
I was grouped with 2 members for the group project. Below are the members name :
- Guan Wee Lun (0364012)
- Jessie Eileen (0367269)
- Tracy Angeline Tio (0362222) - Me
We first browse a topic for UX Design problem and come up with 3 different topic. Wee Lun proposed a Koppiku app topic while Jessie proposed Smart Grocery and Food Finder app. As for me, I just help Jessie a little to search on the topic since I have done many type of this project before which make me hard to find a new idea. I'm really grateful for my team members contribution by proposing a nice ideas.
Below are the topic we have come from. I helped to organize the figjam board to make it clean.
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| Fig 4.1 Topic List Week 01 25/09/2025 |
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| Fig 4.2 Week 1 Progress Board Week 01 25/09/2025 |
Week 02 - Project Brief & Contextual Research
For this week, I started to create the presentation slides and moving out some information made by my team members.
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| Fig 4.3 Slides Progress Week 02 01/10/2025 |
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| Fig 4.4 Week 2 Overall Research Week 02 01/10/2025 |
Week 03 - User Journey & User Interview
On 06/10/2025, three of us planned to go Jaya Grocer located at 1U to trying out the smart trolley. We met at 10 AM and took out some documentation. Overall trying the smart trolley was worth it and it did make my shopping quick and saving time.
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| Fig 4.5 Group Documentation Week 03 06/10/2025 |
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| Fig 4.6 Customer Journey Week 03 06/10/2025 |
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| Fig 4.7 Developing Research Plan Week 03 09/10/2025 |
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| Fig 4.8 Revised Interview Questions Week 03 10/10/2025 |
Week 04 - User Interview Result
On 15/10/2025, I did an interview with 1 taylors student (Priscelia). Later then, I transcript the recording into text. The interview recording and transcript could be find on this link :
Audio Recording :
Transcript Docs :
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| Fig 4.9 Interview Transcript Week 04 15/10/2025 |
We didn't have class this week since the lecturer is flu. I continue to put all the information into slides.
Week 05 - Affinity Mapping
After we gathered all the interview answer, the next step is to analyze the answer using affinity mapping. We divided task to analyze each other interviewee from previous week.
I organize and move all the script answer into table and with my groupmate help, we got the key point written in sticky note for each 5 interviewee.
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| Fig 4.10 Interview Answer Week 05 24/10/2025 |
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| Fig 4.11 Affinity Mapping Looks Week 06 29/10/2025 |
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| Fig 4.12 Meeting Documentation Week 06 29/10/2025 |
Week 06 - Stakeholders, User Persona and Scenarios
This time we receive a feedback from Mr. Sylvain that said it's better if affinity is messy and we need to clearly define the problem on the statement. The problem are gonna be used as a references for user persona.
Weelun did re arrange the affinity and give a big statement for the problem. He then also did the stakeholder map. While I and Jessie focused to do the User Persona (3).
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| Fig 4.13 New Affinity Attempt Week 06 04/11/2025 |
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| Fig 4.14 User Persona Week 06 05/11/2025 |
Week 07 - User Persona and User Journey Map
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