Typography | Task 1 : Exercises
Tracy Angeline Tio / 0362222 / Bachelor of Design (Honours) in Creative Media
Typography / Taylor's University
Task 1 ( Type Expression | Text Formatting )
TABLE OF CONTENTS
3. Work Progress Type Expression
4. Work Progress Text Formatting
LECTURES 1 (WEEK 1 Introduction to Typography)
First day of class, we began by reading the module information that contain all the materials and exercises to do. The lectures also gave the video and notes in microsoft teams about starting to build the E-Portfolio using blogger. After finish made the blog, Lectures gave the first task for us. She/He allow us to choose 4 word and we had to use our creativity to made the word legible and artistic.
For the activities of week 1, Here are some notes that i made :
- Typography : The art of using letter forms for communication, for example : newspaper, notesbook, poster.
- Font : Typeface category. Example : Helvetica Bold, Helvetica Italic
- Typeface : The entire clan of font. Example : Helvetica
- Calligraphy : Writing styles
- Lettering : Draw the writing
LECTURES 2 (WEEK 1 History of Typography)
History of Typography :
- Started from 4th century B.C.E Phoenician votile stele Carthage, Tunisia
| Fig 1.1 Phoenician Typography Week 1 26/09/2023 | 
| Fig 1.4 history of typography after rome (4th century) week 1 26/09/2023 | 
Moving to Typeface :
There are five basic typeface classification : Blackletter, Oldstyle, Italic, Script, Transitional, Modern, and Square Serif. (left to right)
- Kerning : Automatic adjustment of space between letters.
- Letterspacing : Add space between the letters.
- Tracking : The addition and removal of space in a word or sentence.
| Fig 1.6 example of kerning, letterspacing, tracking week 2 03/10/2023 | 
| Fig 1.7 example of three type tracking week 2 03/10/2023 | 
- Flush left : mirrors the asymmetrical experience of handwriting. Each line starts at the same point but ends wherever the last word on the line ends. Spaces between words are consistent through the text, create an even gray value : Text on white surface.
- Centered : Imposes symmetry upon the text, assigning equal value and weight to both ends of any line. Centered type creates such a strong shape on the page. its important to amend line breaks so that the text doesn't appear too jagged.
- Flush right : Places emphasis on the end of a line as opposed to its start. It can bee useful in situations where the relationship between text and image might be ambiguous without strong orientation to the right.
- Justified : Imposes a symmetrical shape on the text by expanding or reducing spaces between words and sometimes between letters. Careful attention to line breaks and hyphenation is required to amend this problem whenever possible.
| Fig 1.12 Anatomy of typeface week 2 03/10/2023 | 
- Type size : text type should be large enough to be read easily at arms length.
- Leading : Text that is too tightly encourages vertical eye movement. A reader can easily loose his or her place.
- Line Length : Appropriate leading for the text is as much a function of the line length as it is a question of type size and leading. A good rule of thumb is to keep line length between 55-65 characters.
- Pilcrow : a holdover from medieval manuscripts seldom use.
- Line space : ensures cross-alignment across column of text. ex : line space 12 pt, paragraph space is 12 pt
- Indentation : typically is the same size of the line spacing or the same as the point size of your text
- Widow : short line of type left alone at the end of a column of text.
- Orphan : short line of type left alone at the start of the new column.
- Baseline : The imaginary line the visual base of the letterforms
- Median : The imaginary line defininf the the X-height of letterforms
- X-height : The height in any typeface of the lowercase "x"
| Fig 1.17 Example Baseline,Median,X-Height Week 04 17/10/2023 | 
- Stroke : Any lines that defines the basic letterform
| Fig 1.18 Stroke Example Week 04 17/10/2023 | 
- Apex / Vertex : The point created by joining two diagonal stems (Apex above, Vertex below) :
| Fig 1.19 Apex/Vertex Example Week 04 17/10/2023 | 
- Arm : Short strokes off the stem of the letterform, either horizontal (E,F,L) or inclined upward (K,Y)
| Fig 1.20 Arm Example Week 04 17/10/2023 | 
- Ascender : The portion of the stem of a lowercase letterform that projects above the median.
| Fig 1.21 Ascender Example Week 04 17/10/2023 | 
- Barb : The half-serif finish on some curved stroke.
| Fig 1.22 Barb Example Week 04 17/10/2023 | 
- Beak : The half serif finish on some horizontal arms.
| Fig 1.23 Beak Example Week 04 17/10/2023 | 
- Bowl : The rounded form that describes a counter, may be either open or closed.
- Bracket : The transition between the serif and the stem.
| Fig 1.25 Bracket Example Week 04 17/10/2023 | 
- Cross Stroke : The horizontal stroke in a letter in a letterform that joins two stems together.
| Fig 1.26 Cross Stroke Example Week 04 17/10/2023 | 
- Cross Bar : The horizontal stroke in a letterform that joins two stems together.
| Fig 1.27 Cross Bar Example Week 04 17/10/2023 | 
- Crotch : The interior space where two strokes meet.
| Fig 1.28 Crotch Example Week 04 17/10/2023 | 
- Descender : The portion of the stem of a lowercase letterform that project below the baseline.
| Fig 1.29 Descender Example Week 04 17/10/2023 | 
- Ear : The stroke extending out from the main stem or body of the letterform.
| Fig 1.30 Ear Example Week 04 17/10/2023 | 
- Em/en : Referring to the width of an uppercase M, and em is now the distance equal to the size of the typeface. often used to describe em/en spaces and em/en dashes.
| Fig 1.31 Em/en Example Week 04 17/10/2023 | 
- Finial : The rounded non-serif terminal to a stroke.
| Fig 1.34 Ligature Example Week 04 17/10/2023 | 
- Link : The stroke that connects the bowl and the loop of a lowercase G.
| Fig 1.35 Link Example Week 04 17/10/2023 | 
- Loop : In some typefaces, the bowl created in the descender of the lowercase G.
| Fig 1.36 Loop Example Week 04 17/10/2023 | 
- Serif : The right-angled or oblique foot at the end of the stroke.
| Fig 1.37 Serif Example Week 04 17/10/2023 | 
- Shoulder : The curved stroke that is not part of a bowl.
| Fig 1.38 Shoulder Example Week 04 17/10/2023 | 
- Spine : The curved stem of the S.
| Fig 1.39 Spine Example Week 04 17/10/2023 | 
- Spur : The extension the articulates the junction of the curved and rectilinear stroke.
| Fig 1.40 Spur Example Week 04 17/10/2023 | 
- Stem : The significant vertical or oblique stroke
| Fig 1.41 Stem Example Week 04 17/10/2023 | 
- Stress : The orientation of the letterform, indicated by the thin stroke in round forms.
| Fig 1.42 Stress Example Week 04 17/10/2023 | 
- Swash : The flourish that extends the stroke of the letterform.
| Fig 1.43 Swash Example Week 04 17/10/2023 | 
- Terminal : Self contained finish of a stroke without a serif. It may be flat, flared, acute, grave, concave, convex or rounded as a ball or a teardrop.
- Uppercase : Capital letters, including certain accented vowels, the c cedilla and n tilde and the a/e and o/e ligatures. Ex : A,B,C,D,E
- Lowecase : Include the same characters as uppercase. Ex : a,b,c,d,e
- Small Capitals : It's primarily found in serif fonts as part of what is often called expert set. Ex : A B C D,, A B C D
- Uppercase Numerals : Used with tabular material or in any situation that calls for uppercase letters. Ex : 1 2 3 4
- Lowercase Numerals : Used when you would use upper and lowercase letterforms. Ex : 1 2 3 4
- Italic : Refer back to the fifteenth century italian cursive handwriting. Oblique are typically based on the roman form of the typeface. Ex : A B C D 1 2 3
- Punctuation, Miscellaneous Characters : It's important to be acquainted with all the characters available in a typeface before you choose the appropriate type for a particular job. Ex : ! @ # $ % ^ & * ( ) _ + : " {} > < ? / [ ] .
- ROMAN : Is so called because the uppercase forms are derived from inscriptions of Roman Monuments
- Italics Oblique : Named for fifteenth century italian handwriting. Oblique conversely are based on roman typeface.
- Boldface : Characterized by a thicker stroke than a roman form. It can also be called 'semibold', 'black', 'extra bold' or super.
- Light : A lighter stroke than the roman form. It's called 'thin'
- Condense : often called 'compressed'
- Extended : extended variation of a roman font.
| Fig 1.46 Describing Typefaces Week 04 17/10/2023 | 
4. Comparing Typefaces
| Fig 1.47 The 10 Font Week 04 17/10/2023 | 
- What is worth nothing isn't the similarities but rather the differences - the accumulation of choices that renders each unique. As you study other designer's work, you will notice that many people who work seriously with type employ a limited palette of typefaces.
2. INSTRUCTIONS
TASK 1 - EXERCISES 1 (TYPE EXPRESSION)
Express four from six meaning of the word given : Chaos, Spring, Bounce, Float, Crush and Dive. Use only 10 font type given. Feel free to explore the design except distortion. Rotation, flip and scale are still allowed. Monochrome colour.
After you done the type expression task, choose one of four word and try to animate these word using adobe illustrator.
TASK 1 - EXERCISES 2 (TEXT FORMATTING)
Download Adobe In design and start to learn kerning and tracking using your name and the 10 typeface provided.
After that download the document text "I am Helvetica" and start doing it in adobe indesign. After you done, submit your file in blogger using this rule :
Duration : Week 1- Week 6 (Deadline)
3.1 Research
There are six words given from the polling result which is Chaos, Spring, Bounce, Float, Crush and Dive. We need to choose four (4) from six (6).
First thing that came from my mind was Dive, Bounce and Crush because i think it is easy to express the word. Float was the last word that i though. After choosing the word, I looked up some reference of the given words by using pinterest and here is my research recap.
3.2 Sketches
| Fig 3.3.6 Final attempt Week 2 04/10/2023 | 
| Fig 3.3.6 Bounce attempt Week 2 05/10/2023 | 
| Fig 3.4.2 Final Type Expression PDF Week 3 10/10/2023 | 
| Fig 3.5.2 Making frame in Ilustrator Week 4 15/10/2023 | 
As you can see, I made around 11 Frame. Each frame had a different position from the previous one. After I done the frame, I tried to export the artwork as JPG then moving to the photoshop by Load the files into stack then create frame animation for the next step.
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| Fig 3.5.6 Final GIF Bounce Week 4 15/10/2023 | 
4.1 Minor Exercises on Kerning & Tracking
We should began this task by installing adobe in design and watched Mr.Vinod tutorial videos. For the first practice, We were given 10 Typeface and Type our name using it to learn about kerning and tracking.
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| Fig 4.1.1 Without Kerning and Tracking Week 05 21/10/2023 | 
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| Fig 4.1.2 With Kerning (between letter T and r) Week 05 21/10/2023 | 
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| Fig 4.1.3 With Kerning and Tracking Week 05 21/10/2023 | 
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| Fig 4.2.1 Reference for Text Formatting Week 05 21/10/2023 | 
| Fig 4.3.1 Layout Exploration Week 05 23/10/2023 | 
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| Fig 4.3.2 Result of Layout Exploration Week 05 23/10/2023 | 
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| Fig 4.3.3 Layout #2 Week 05 24/10/2023 | 
Type Size/s: 50 pt
Leading: 60 pt
Paragraph spacing: 0
Type Size/s: 10 pt
Leading: 12 pt
Paragraph spacing: 12 pt
Characters per-line: 67
Alignment: Justify with last aligned left
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| Fig 4.4.1 Final Text Formatting (JPEG) Week 05 24/10/2023 | 
5.1 Type Expression
Week 2
- General feedback : Put more explanation on lectures part from the book that given. For the further reading, explain what you got from the book or module that you learn.
- Spesific feedback : For the word crush #1, no need to add so much white line. Always remember that this isn't a font art so the word had to be the major than the other elements. Make sure the work had to be simple but memorable.
- General feedback : Make sure that the word is readable for the example Crush #1 and #2. It's not readable because the word "h" look incomplete, so it could be misunderstood as "crus".
- Spesific feedback : All idea were good, and putting shadow is fine for the word bounce. For the word "Dive" Ms Hsin suggest me to take the #2 idea because she thinks it really fit well rather than #3.
- General feedback : Design is not about the result but the progress of making, so you need to put all your progress in the portfolio, not only the result.
- Spesific feedback : All good for my animation, so i can moved to the next task which is text formatting. While making the minor exercises, Ms Hsin suggest me to not kerning and tracking all the words because there are limited space like Bodoni font.
- General feedback : All of the exercises must be grayscale. Colour is not allowed so in the task 2, please change the image into grayscale mode if there is a colour left.
- Spesific feedback : Ms Hsin suggest me to just make it minimalist and balancing, so layout #2 is the better than another layout. No need to go such a far thing that we are not learned already.
6.1 Experience
Making blogger and using adobe illustrator is a new experience for me. At first, I find it difficult when use it due to so much trial and error when putting to much elements so my RAM isn't enough.
But, after the exercises, it really gives me more information about using the blogger and how to operate adobe illustrator from basic. What i feel for this exercises is really hard but fun to do. It's really challenging for me because i also got new knowledge for my design skill. Besides that, I got a nice lectures that could help me out whenever i find the problem while using Adobe Illustrator and gave opinion about my ideas so far.
6.2 Observation
On my first day of class, i think the atmosphere in university is really different than my high school. We're just start learning and there is no time to knowing each other of class first. I understand that situation because in the university, there are so many kind of people and different style from us. Same like design, where there are so many unique idea in every exercises. That situation make me learn that everyone has their own style. When making this task, we came up from different perspective so that in 1 word could gave various expression.
6.3 Findings
Firstly, Typography is a mixed between font and expression art. The principles is think outstanding but keep it simple. It is my first time to learn typography because I'm more in illustration. I found out that this module is pleasureable because the consistency of learning. The lectures always gave us note as reminder for what should we do and what needs to be done.
After learning typography, I gain more useful information about the theories, how to use the adobe illustrator and also learn to animate. I think that these activities is going to be useful in the future, so learning Typography is a + score.
| Fig 7.2 A type primer by John Kane Week 3 10/10/2023 | 
| Fig 7.3 Example Type Expression Week 3 10/10/2023 | 
| Fig 7.4 Example Text Formatting Week 4 15/10/2023 | 
| Fig 7.5 Typographic Design Form Communication Book Week 5 24/10/2023 | 
| Fig 7.6 Example Text Formatting Week 5 24/10/2023 | 

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