Art Direction | Exercises
23.09.2025 - 27.10.2025 Week 01 - Week 06
Moving on then, my group showed on the progress for project 1 in consultation time. So far, we receive a positive feedback and could continue showing on the moodboard and creative directions.
Company Information :
After we discuss, we realize that the questions felt too much and we can try to combine some questions that felt similar. I did some revision for the question into 8-9 combined from Lizzie question in part 2 as well.
Then Mr. Dazar confirmed to us that he can't have an interview but ask us to send the question and he will reply it on chat. On 14/10/2025, we got the answer from him.
After we got the answer, I start to write down the information and our team started to work with the presentation slides.
For the visual sample, I refer to Dazar portfolio by selecting one project which is ASEAN Business and Investment 2025. The project shows the moodboard, ideation logo until the mockup final result which means the final result align well with the art direction.
Once all of us have finished their work, I took a part to finalize all the written reports and slides as well.
Tracy Angeline Tio / 0362222 / Bachelor of Design ( Honors ) in Creative Media
Art Direction / Taylor's University
EXERCISES
TABLE OF CONTENTS
LECTURES & ACTIVITIES
WEEK 1
On the first week, our class remains online and Mr. Kamal presented the module information brief in teams. There were no task for this week as we are gonna started learning and divided the group on the next week.
Module Briefing Slides : Click HERE
 |
| Fig 1.1 Module Brief Week 01 23/09/2025 |
WEEK 2
On week 2, Mr. Kamal explained about the introduction of Art Direction to us. At the end of the class, we were given an exercises to form a group consist of 4-6 people. The exercises is to find a company and anaylze the role of the art director from the company.
 |
| Fig 1.2 Lecture Note Week 02 30/09/2025 |
WEEK 3
On week 3, Mr. Kamal explained about the ideation process for creative project. At the end of the class, we were given a new project to defining a creative solutions for community impact. This project consist of a group work of 4-6 people.
 |
| Fig 1.3 Lecture Note Week 03 07/10/2025 |
WEEK 4
On week 4, we were taught on how the process looks from a creative idea into a meaningful product. This materials reflect to our project 1 where we do the ideation and at the end, we're gonna produce something as a final project to create the art guide.
At the end of the class, Mr Kamal explained to us for project 2 : Project Management document. We ended the online lectures and moving on to physical class for consultation as usual.
 |
| Fig 1.4 Lecture Note Week 04 14/10/2025 |
WEEK 5
This time our class and consultation time were conducted online. We larned about how to manage a creative project. Mr. Kamal gave us some template for group and individual report for our project 2. And then he showed an example on how to create a gant chart.
 |
| Fig 1.5 Lecture Note Week 05 21/10/2025 |
 |
| Fig 1.6 Gant Chart Example Given Week 05 21/10/2025 |
 |
| Fig 1.7 Group Consultation Week 05 21/10/2025 |
WEEK 6
This time our class were conducted online and we have a presentation for our exercises we have done previously. Each of group have different company and we learned from everyone presentation that being an art director is not easy. Every company in different countries have a different structures of process.
 |
| Fig 1.8 My Group Presentation Week 06 28/10/2025 |
INSTRUCTIONS
MIB BOOKLET :
MODULE INFORMATION BRIEFING SLIDES :
EXERCISES
Analyzing Art Direction Practices in Creative Company
The Instructions and Requirement of the Task can be seen on this link below. (Click HERE for task instruction).
 |
| Fig 3.1 Exercises Brief Week 02 30/09/2025 |
---
Group Arrangements
For this project, we were divided into a group of 5-6 people. I grouped with 5 people with different specialization. Below are the list of team members :
- Edita Chew En Thung (0357537)
- Jessie Eileen (0367269)
- Lizzie Tanaka (0362065)
- Pricillia (0364570)
- Tracy Angeline Tio (0362222) - Me
Company Selection
On week 2, we start to discussing which company we want to do for this exercises. Edita has contacted ms Vitiyaa to recommend some design company and we got to get in contact with the art director, Dazar Selva from Hot Shoes Asia.
 |
| Fig 3.2 Hotshoes Asia Website Week 03 07/10/2025 |
- Linkedin : https://www.linkedin.com/company/hotshoes/posts/?feedView=all
- Website : https://www.hotshoes.asia/homepage
- Art Director Portfolio : https://www.behance.net/dazarselva
Task Progress
There are 4 main points for the exercises requirement and since we are 5 people, the first part about business and industry overview were done by 2 people (Pricil and Jessie). Task distribution are listed as below :
- Business and Industry Overview : Jessie and Pricil
- Production Structures and Pipeline : Lizzie
- How Art Direction Fits Within the Production : Tracy
- Art Director Profile : Roles and Scope : Edita
For my part, I focused on How Art Direction fits within the production. the specific instructions consist of :
- A short definition of art direction specific to this company/project type.
- Points of collaboration: which departments the art director/department interacts with and when.
- Examples of decisions owned by art direction (look & feel, style guide, moodboards, key visuals, asset approvals) and which decisions are shared.
- One short case example (real project or hypothetical) showing how art direction influenced the final result.
Edita have arranged the meeting with Mr. Dazar on 14/10/2025. As my part required an opinion from the art director, I made the questions first to be asked later on 14th.
 |
| Fig 3.3 My Interview Questions Week 03 10/10/2025 |
 |
| Fig 3.4 New Revised Question Week 03 12/10/2025 |
 |
| Fig 3.5 Interview Answer Week 04 14/10/2025 |
 |
| Fig 3.6 Presentation Slides Week 04 14/10/2025 |
 |
| Fig 3.7 Progress Week 04 14/10/2025 |
 |
| Fig 3.8 Moodboard Sample Week 04 14/10/2025 |
 |
| Fig 3.9 Final Visual Sample Week 04 14/10/2025 |
 |
| Fig 3.10 Cover Page Week 04 15/10/2025 |
FINAL OUTCOME EXERCISES : ANALYZING ART DIRECTION PRACTICES IN CREATIVE COMPANY
Document Link : HERE
Fig 3.11 Final Exercises Document File Week 04 16/10/2025
Canva Link : HERE
Fig 3.12 Final Presentation Slides : Exercises Week 04 16/10/2025
FEEDBACK
Week 2
- Do confirm once we get to contact the company art director
Week 3
- We could get a permission when we want to interview the art director
- For the project 1 idea about Trying Glasses Virtual is accepted but we need to modified something and made it different rather than existing one.
Week 4
- Topic and Chosen SDG are fine already. Could start proceed with the proposal.
Week 5
- Think again for the final output for the art guide what it's gonna be look like.
Week 6
- The chosen company were unique as it focuses on translating from data into creative solutions but it's better if we provide more example of how it looks from entire process.
REFLECTIONS
Working on this exercises was a great experiences I received. I learned about how art direction affect the company / project overall looks. Even though we didn't had a chance to visit the company, I think Dazar answer for our interview questions is enough to give me the understanding. Moreover, the portfolio he posted in Behance was well made and it give me inspiration for other module (Design Portfolio).
Comments
Post a Comment