Collaborative Design Practice | Task 1 : Proposal
26.09.2025 - 24.10.2025 Week 01 - Week 05
After that, Pricillia have made the interview question to be asked later. I do revise some sentences. There are 5 question made to know about their gaming habits, motivations, and design preferences. From the interviewee answer, 3 different personas were made.
Empathy Map
Problem Statement
After we have done the empathize stage, we have come up with the problem statement. The Sugar High game design does not effectively engage users due to its lack of visual appeal and clarity, reducing the game’s potential to educate players about sugar and health.
Tracy Angeline Tio / 0362222 / Bachelor of Design ( Honors ) in Creative Media
Collaborative Design Practice / Taylor's University
MLO 1 : PROPOSAL
TABLE OF CONTENTS
LECTURES
WEEK 1
On this week, Mr. Shamsul introduce us what are we gonna do on this module. For this semester, we are gonna collaborate with Game Studies modules. Our task is to redesign the game they have made into the final output that would enhance the user experiences of the table top game.
WEEK 2-14
Class Consultation. We showed the progress in every week.
INSTRUCTIONS
MIB BOOKLET :
LECTURER BRIEF :
TASK 1
Proposal : Empathy Map and Problem Statement
On this task, we were required to Conduct an empathetic analysis of a targeted audience to identify the problems faced, define a human- centred problem statement and present it for peer and expert review. Provide peer assessment of each of your group member’s performance.
Requirements :
- Final Presentatioon slides to be presented on Week 05
- Online E-Portfolio Post
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Choosing a Group Member and Selection for the Game
For the first week, Mr. Shamsul did a quick briefing on how this project gonna look like. Basically we are gonna do a collaboration from Game Studies April 2025 Semester as our Client. Our task is to re design the game they have made starting from the visual identity, card, box and instructions of it.
We were given two game options to select on (Sugar High & Gluconomy) and need to form a group consist of 5-6 people. For my group, we choose Sugar High as the selected game and below are the list of my group members name.
- Edita Chew En Thung (0357537)
- Jessie Eileen (0367269)
- Lizzie Tanaka (0362065)
- Pricillia (0364570)
- Tracy Angeline Tio (0362222) - Me
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| Fig 3.1 Name List Week 01 26/09/2025 |
The creator for the Sugar High game also came in class for this week and they present to us about the game rules. Later, we were given a chance to do the game playtest to help us understanding how to play the game.
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| Fig 3.2 Week 1 Documentation Week 01 26/09/2025 |
After playing the game, I start to understand on how the game works from completely clueless in the beginning.
Game Research and Empathize
From the 2nd week, we have start to divide task among 5 of us. Some of my team mates works on the art direction (moodboard, typography, color and style) and another member do the questions for survey / interview. I'm focused to do the research for this task.
The Challenges and Research Summary
- Sugar High is an educational card game that teaches players about how the body uses sugar for energy through engaging and competitive gameplay.
- Players manage resources such as Sugar, Glycogen, and ATP while facing unpredictable challenges and sabotaging opponents to stay in the game.
- Card design plays a crucial role in capturing attention, simplifying complex concepts, and enhancing the overall player experience.
- The current game design now only have the low fidelity version, which is why our team aim to redesign Sugar High with a stronger focus on visual identity, clear learning objectives, and engaging gameplay.
Target Age Group
We find out that Teenagers until Young Adult Age 14 - 21 Who have interest to play a board game is suited for our target. Sugar high game provide an educational material and teach hhow sugar affect the body.
User Persona, Motivation and Pain Points
When we did a playtest during first week, We have write on the strength and weakness for the gameplay.
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| Fig 3.3 Strength and Weakness Week 03 12/10/2025 |
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| Fig 3.4 Interviewee Answer and User Persona Week 04 17/10/2025 |
Empathy Map
After the persona was done, the empathy map were created based on their preferences.
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| Fig 3.5 Empathy Map Week 04 17/10/2025 |
Problem Statement
After we have done the empathize stage, we have come up with the problem statement. The Sugar High game design does not effectively engage users due to its lack of visual appeal and clarity, reducing the game’s potential to educate players about sugar and health.
Art Direction
Our art direction will focused into vibrant, playful and bubbly theme but not make it too childish. The art direction should fit with our target audiences.
Moodboard
We finalize our theme into "Little Sugar Friends". Our references were focused on vibrant and characters color since it suited with our persona that didn't want to have a dull color. Sugar high game supposed to be a playful and dessert things.
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| Fig 3.6 Moodboard Week 04 17/10/2025 |
Typography
The chosen rounded, playful fonts enhance the friendly and approachable tone of the brand, making it suitable for a fun and youthful audience. Their soft shapes also complement the illustrated visual style, creating a cohesive overall identity.
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| Fig 3.6 Typography Selection Week 04 17/10/2025 |
Color Palette
The vibrant and high-contrast color palette reflects the energetic and whimsical mood of the brand. We choose pink as the main color since it related to dessert like cream, strawberry, donut or cupcake. Another chosen color is blue and yellow create a playful and blue were related into glucose structure.
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| Fig 3.7 Color Palette 1st Exploration Week 04 17/10/2025 |
Logo Exploration
Edita did the logo exploration and design for sugar high logo. The inspiration come up from cell structure. After exploring, we have more ideas to used hexagon structure from sugar structure in chemistry.
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| Fig 3.8 Logo Exploration Week 04 17/10/2025 |
Packaging Design
We have not finalize the idea for the packaging. Based on the references and sketches, we plan if the packaging would looks like it have a magnet box.
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| Fig 3.9 Packaging Design Week 04 17/10/2025 |
Mascot Design
The mascot design and exploration were done by Jessie. Starting from week 3, she have made some exploration and the base is same like the logo exploration where we used the hexagon idea for the design. ( Notes : Mascot is not final yet by this week )
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| Fig 3.10 Mascot Exploration Week 04 17/10/2025 |
Card Illustration Component
The card shape were created using hexagon shpaes and it was approved by Mr. Shamsul. For the illustration, Pricillia did a sketch on how it would looks like. There are total of 29 type of cards and the amount total for all card is 107.
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| Fig 3.11 Some Card Sketches Week 04 17/10/2025 |
FINAL OUTCOMES TASK 1 : PROPOSAL
Canva Link : HERE
Fig 3.10 Final Task 1 : Empathy Map and Problem Statement Slides Week 05 24/10/2025
Miro Board : HERE
Fig 3.11 Miro Board Week 05 24/10/2025
FEEDBACK
Week 3
- Do more exploration for the logo design.
- Quickly filled the art direction as soon as possible so the client could take a look of it.
- We can ask the client regarding on Target Audiences to change into 18-20 years old since not all teenage would like / not suitable to play this kinda board game.
Week 4
- Prepare questions and data to do the empathy map.
- Mascot design kinda scary and look like spongebob, can redesign the shapes and the face design.
Week 5
- We need to reflect to the game, and dont only focus on the interview answer to finalize the style.
- Explore about the sugar structure (hexagonal)
- Think again for the Mascot Design and as for the card shape need to be considered because of the durability.
REFLECTIONS
Working on Sugar High game research and design is a good experiences for me. As we do a research, it help us to have a better understanding of the user and linked to the problem statement. After we have noticed the problem, we would produce an art direction as the solution before we enter the prototype phases.
During the feedback session for the presentation that happened on week 5 by Dr Luqman and Ms Anis, I have learned a lot especially for the research part. We need to not focused on interview answer but do a research for the theory regarding on why we choose the style.
At last, playtesting the sugar high game is interesting and I feel the game is great and fun. Just like some of the mechanics didn't work well for the resource counter when we convert sugar and glycogen. Overall, I'm glad to learn this game and for the next round, we would do the creative directions and produce the game prototype.
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